The Hidden Life of Linens: How ReTex and India’s Top Hotels Are Redefining Sustainable Hospitality.

India’s hospitality industry is known for its impeccable standards, offering guests the luxury of crisp linens and fresh towels. But behind the plush comfort lies an often-overlooked problem: textile waste. Hotels across the country, including Hilton, Ibis, and Holiday Inn Express, discard massive amounts of linens annually, driven by high standards and rapid replacement cycles.

reTex, a venture by Enviu is turning this challenge into an opportunity. By partnering with leading hotels, reTex is giving discarded linens a second life through a three-tier approach: reuse, repurpose, and recycle. From redistributing high-quality linens to budget hotels to converting worn-out pieces into recycled towels and napkins, reTex is redefining what sustainability means in hospitality.

And it doesn’t stop there. With operations rooted in Bangalore, reTex collaborates with waste workers to manage and repurpose textile waste, creating income opportunities while driving a circular economy. This initiative is not just about reducing landfill waste—it’s about embedding sustainability into the hospitality industry. (link)

^{In the image, one of the reTex staff at a hotel, managing the linens.}

With an ambitious goal to divert 12,000 kg of textile waste by 2025, reTex is setting the stage for a greener, more responsible hospitality sector. This is a story that resonates with every hotel, restaurant, and traveler who dreams of a world where luxury and sustainability go hand in hand.

We want to invite hotels to join this revolution and travelers to champion this movement, showcasing how reTex is redefining sustainability in hospitality through innovation, collaboration, and impact.

This is your chance to be part of a game-changing conversation. Let’s work together to spotlight how reTex is driving meaningful change for the planet and the communities that sustain it.

For more details, interviews, or case studies, contact: alisha@enviu.org