Bangalore, Monday 5th February- The Good Felt, a pioneering project by Enviu operating in India, proudly announces a groundbreaking collaboration with Jaggery to introduce an eco-conscious fashion line that transforms textile waste in India.
In the face of the alarming reality that the fashion industry still generates a staggering 92 million tons of textile waste annually, with a mere 12% being recycled, The Good Felt has stepped up to redefine sustainable fashion. Through a pioneering process, The Good Felt converts post-consumer textile waste into high-quality, eco-friendly felt products. In partnership with Jaggery, this collaboration brings forth an exceptional range of bags crafted from felt sheets and repurposed seat belts, breathing new life into discarded textiles.
Expressing enthusiasm about the launch, Anurag Jain,the Venture Builder leading The Good Felt, stated,
We're thrilled to introduce these distinctive products crafted from upcycled textile waste transformed into innovative felt sheets. By turning waste into high-quality materials and collaborating with exceptional brands like Jaggery, we're spearheading solutions to transform waste into value.Anurag Jain, Venture Builder
The product launch signifies the strength of collaboration in driving innovative solutions for a better and more sustainable future.
Upcycling is the future of ethical fashion. We're thrilled to collaborate with The Good Felt, whose unique felt sheets align with our mission to reduce fashion's environmental impact.Gautam Malik, Founder, Jaggery.
In addition to its environmental focus, The Good Felt is committed to creating green jobs and fostering partnerships with organizations such as HasiruDala and Saahas. The venture prioritizes creating dignified jobs and improving working conditions, working closely with waste pickers. The project addresses behaviourchanges towards waste management, concentrating on household textiles through a convenient one-step, at-the-door collection for residents, accompanied by incentives for textile waste collection.
Are you a dedicated sustainable fashion journalist, a skilled writer, or an enthusiastic advocate with a passion for unravelling the distinctive narratives driving groundbreaking fashion projects? Connect with us today by reaching out to India Comms Lead, Alisha Jain at alisha@enviu.org
About Enviu Pressroom
We believe in an economy that serves people and planet. And in the power of impact-driven entrepreneurship to get us there. Together with partners we build companies that address social & environmental issues and drive failing markets towards a new normal. We build world changing companies.
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